![]() ![]() We put together a 10 page website and a blog strategy utilizing every variation of words and places that describe his services. So we implemented a geographic strategy targeting the marketplace from Providence to Boston to Cape Cod To Fall River and Back to Providence. Without the internet he would never be able to reach the market to get enough business to survive. A client of mine provides a unique flooring service. So the answer is to build a strategy capitalizing on keyword combinations. It’s almost impossible to know exactly how your customers will search. Your customers search for what they want. General keywords are very competitive and frequently do not convert to sales as well as deep complex queries. The first thing I tell clients is not to focus on trying to rank for a general keyword. Keyword Combination Samples Google Creates Hummingbird Algorithm Hummingbird has been programmed to understand the relevance of keywords with search results that answer complex consumer queries or searches. Ranking at the top of a Google search for a prime keyword WILL NOT produce results. This actually is very simple and is at the core of results I have been seeing for a long time. It’s critical to understand the use of keyword combinations to succeed online. Take a look at Wikipedia to see great pages and the use of links. Links within your content to other relevant pages within your site are extremely important. Other important words to use are pronouns, adjectives and relevant geography. If you follow this density, you will find that you will be forced to use synonyms in the content. This means using the target keyword 2 times for every 100 words. I have found that target keyword density of 2% is ideal as well. You need a title tag that begins with target keyword and a meta description that includes and ideally begins with target keyword. Each page requires an H1 Tag and ideally an H2 and H3. Content needs to be relevant to the title and follow through the body of the page. Quality to a search engine is content with a target keyword in it’s title with content that follows the title. The core of the Hummingbird Algorithm is quality. What Produces Results That Attract New Customers I might add that any method of trying to maniplulate Google and other search engines will not work. Even a page or blog written by Hemmingway may not rank. If a web page or blog (or articles, YouTube Descriptions, Photo Descriptions) is just randomly written, even by a great writer, it likely will not rank. There are 20-30 key things that I know will get great results that are part of creating a quality page and many more that I don’t know. Googles search engine is programmed to determine page quality. Just because you think it’s a nicely written page does not make it quality. Randomly written web pages will not work. That does not work, it’s called link farming and those days are over. Basically, they charge a monthly fee and submit via software programs, your site to tons of sites with a click of a button. I get the same calls you do from SEO predators who sell that they can get you ranked on the first page of Google. To succeed going forward requires creating what I outline in my recent course What Doesn’t Work But to attract new customers and rank at the top of the search results will require the use of quality content, high quality relevant links within a web site and high quality, relevant content from high Page Rank external sources such as sites like Squidoo, Hub Pages, PR Web and combined with social media. Keywords will still be at the core of search. Basically Keyword Matching has been replaced with semantic search which has been the core of the Google strategy since the beginning of the search engine. ![]() Google Creates Hummingbird – Largest Algorithm Change and How You Can Capitalize Google Creates HummingbirdĪ New York Times article September 26 provided an excellent accounting of the new Google Hummingbird algorithm change and what it means. ![]()
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